Rapid technological development and digitalization have changed the way businesses now operate. This transformation is not just evident in the interaction between business and customers; it is also visible in the workplace environment. No matter how big or small the company is, it is trying to leverage the potential of digitalization to find the best talent in the industry and associate with them. Though the rise of digitalization raised several questions regarding the future of labour market, impact of digitalization has been accepted with optimism. Digital technology is changing employment by eliminating barriers of geography, region or language. The rapid development of information and communication technology has brought a fundamental shift in workplaces. From possible work locations to tools for office, digitalization has dominated the work environment.

Statistics reveals that around 68 percent of Australians are online using two or three devices to access the Internet. Not just teenagers or the younger generation, even older Australians are on board the digital transformation. With the rising digital engagement, it is not surprising to know that almost half (49 percent) of employed Australians are digital workers. Nearly a quarter of employed Australians are digital workers with a formal agreement in place. These statistics indicate the stronghold of digital technology in employment. Analysts expect these figures to rise further in coming years as digital technology is set to be a pivotal factor for the development of the economy.

Digitalization has increased the pace of work, efficiency and accessibility to information. Today, digital employment has taken over traditional jobs in most industries. The difference between traditional jobs and digital employment is vast, and it can be summarized as-

  • In the traditional environment, work was associated with a ‘place’. It was obligatory for employees to be present at the same ‘place’, on the same time each day. But, digital employment has eliminated the need to be present at the same place to work each day. With cloud sharing and presence of technologically enabled devices, ‘place’ has become increasingly irrelevant.
  • Digital employment has brought flexibility and freedom to work environment. This has given a boost to a culture that encourages creative thinking and innovation.
  • Digital employees are known to have a better work-life balance compared to employees in traditional jobs. With an option to work from home, employees are enjoying more freedom in their work. The flexibility involved has also changed the attitude of employees towards their work and their employer.
  • The Development of digital platforms has started a new trend of bringing work to workers instead of the traditional way of bringing workers to work. It is now possible to find specialists of different areas and hire them on demand. This allows companies to keep staffing cost effective while meeting the needs of their enterprise
  • The new age workforce is entering the market with a different skill set and a higher level of specialization. Along with their skills and knowledge, the work attitude and approach of digital employees is also different.

Digitalization in information and communication has been transforming workplaces globally and they are expected to continue the influence in coming years. The world is shrinking at a fast pace with globalization and companies need to keep up with these changes to sustain. This is just the beginning and the digital employment is expected to bring fundamental changes in the workplace globally.